Michelle Burke

In the United States, sustainability is rated as an important incentive to purchase for 61%…

It is no secret that sustainability is already one of the top priorities for retail…

Colours influence the mood and feelings of people and can make consumers feel different emotions…

A point-of-purchase display (POP) is intended to do one main thing; attract shoppers’ attention and…

Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and…

If you’re a retail marketer in 2023 there is no doubt that you know the…

The alcohol industry is an ever-changing environment that challenges retail marketers to adapt to new…

There’s a reason that influencer marketing has taken off in the past few years—it’s wildly…

Retailers around the world have been elevating their visual merchandising strategies yearly to keep up…

Can you believe that 2022 is already coming to an end!? So much has happened…