December 13, 2022 – Can you believe that 2022 is already coming to an end!? So much has happened this year in the world of visual merchandising and we can’t wait to see what top retail brands have in store for next year, but for now, let’s look back on some of the top trends that emerged in-store this past year…

Who says shopping can’t be fun!? Experiential Merchandising, also known as Retail Entertainment, refers to the way you arrange and promote products inside the store. Instead of focusing on selling more products and on being pushy, you should try to delight your customers by marketing your products differently. One of the best ways to do so is Tokinomo:

Sustainability in retail is under the microscope now more than ever. Consumers are increasingly more aware of how a product is packaged and displayed in-store because of their personal goal to reduce their eco-footprint. In fact, 51% of shoppers aged between 16 and 34 would be more likely to shop with a retailer that has made consistent efforts to be sustainable over one that has not. So, how can you show your efforts to be sustainable? By integrating them into your visual merchandising with one of our Eco-Retail display or a sustainable paper alternative:

Did you know that people spend more that 145 minutes on social media every day!? They share content and watch content produced by other users. By creating Instagramable shelves and displays, you encourage people to take pictures and share them with their friends and followers. This can help you leverage word-of-mouth marketing and increase the chances of other people choosing your product over the others. Check out some of our most Instagramable displays:

These are just a few of the visual merchandising trends that we saw retailers use to attract attention in 2022. We look forward to seeing what’s to come from top retail brands in 2023 and encourage you plan your upcoming campaigns with these in mind.

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