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Feb. 10, 2023 – Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by taking advantage of the store layout to make brands stand out and attract shoppers to product.

Visual merchandising doesn’t only help a brand attract customers: it helps customers have a better shopping experience, serves as a powerful marketing tool for brands and enhances customer loyalty.

There are 4 key element that make up visual merchandising. These elements are where the advertisements can be placed to attract customers. These four areas are:

1. The store exterior

2. The store layout

3. The store interior

4. The interior display

Within the 4 elements of visual merchandising, Main St. Group focuses on helping brands capitalize on their interior displays by bringing their brand stories to life and attract shoppers to their merchandise.

Check out some of the unique ways that top brands have used different visual merchandising techniques to enhance their brand identity with their point-of-sale campaigns:

Great graphics create a story, something customers can relate to, and elicit a positive brand experience right from the start. Incorporating artistic installations, using striking graphics, lighting and even video displays all work together to create a unique feeling. There are dozens of possible applications for in-store displays and Main St. Groups full-service process can help you make the most out of your promotional campaign.