The Results
We produced a double-sided corrugated pole topper display delivered to strategic retail locations in the Canadian market.
This campaign was highly successful, resulting in a 40%* sales increase compared to the same period in the previous year!
While in the store, our field reps overheard the following quotes from consumers interacting with the display:
“Never tried the rum before, but this looks neat, so I will buy a bottle.”
“I have been drinking the same rum for 20 years, but I think I will give Kraken a go this time.”
At the end of the promotion, we worked with the retailers to pick up and repack the displays, so that Proximo could use them again to promote their rum in other Canadian regions.