Client: Proximo | Brand: Kraken
Retail Solution: Bottle Glorifying Pole Topper
The Objective
Proximo partnered with Main St. to design and execute an impactful display that would help drive sales, build brand awareness, and draw consumers into the legendary brand.
The Solution
Our in-house design team created concepts that strategically highlighted Kraken’s story of a ship carrying spiced rum attacked and destroyed by a monstrous beast.
We produced a 360˚ multi-layer display built around a single bottle of dark spiced rum, which rested on a treasure chest in the middle of the Krakens’ massive limbs. Various layers were used to create depth, while motion-censored lights and sounds were added to engage different senses as consumers walked by.
The Results
We produced a double-sided corrugated pole topper display delivered to strategic retail locations in the Canadian market.
This campaign was highly successful, resulting in a 40%* sales increase compared to the same period in the previous year!
While in the store, our field reps overheard the following quotes from consumers interacting with the display:
“Never tried the rum before, but this looks neat, so I will buy a bottle.”
“I have been drinking the same rum for 20 years, but I think I will give Kraken a go this time.”
At the end of the promotion, we worked with the retailers to pick up and repack the displays, so that Proximo could use them again to promote their rum in other Canadian regions.
*While this display was a significant component, it should be noted that the campaign included other promotional activity that contributed to the lift.
Client: Kendall-Jackson | Brand: Various
Retail Solution: Golf Cart Case Stacker
The Objective
Inspired by the Safeway Open Golf Tournament in Napa, California, Kendall-Jackson wanted to develop a premium in-store display to draw consumers to their product and help gain incremental retail floor space for sales growth.
The Solution
The golf cart’s design incorporated book-end cases and center stackers, giving consumers a 360˚ shopping experience. Branding from the various product offerings was incorporated into the overall design, allowing this free-standing display to be versatile enough to house multiple cases of different products.
The Results
The campaign proved to be highly successful, driving a significant increase in sales, so much so that our client chose to repeat the program the following year. At Main St. Group®, our team strategically developed the display to be visually impactful and incredibly easy to assemble. Sales reps and store managers consistently praised its clean presentation, how well it stood out in-store, and how effortless it was to merchandise the product effectively.
Client: Concha y Toro | Brand: Casillero del Diablo
Retail Solution: Devil Horn Value-Add
The Objective
Concha y Toro was seeking a competitive, turnkey partner who could bring a fresh, creative approach to a well-established brand. They needed a solution that would not only elevate their presence during the busy Halloween season but also capture shoppers’ attention in a bold and memorable way.
The Solution
Casillero del Diablo’s history has been supported by robust and innovative advertising campaigns, which have helped turn it into Chile’s most famous wine brand. We wanted to play up the legend of Diablo and compel consumers to unlock their mischievous side throughout the Halloween season and beyond.
We devised the concept of the light-up devil horns to entice new customers and highlight the story of the legendary protagonist who gave the wine its unique name. Not only did we produce a value-added solution for the bottle of wine itself, but we expanded the program with a corrugate retail display, which housed the light-up headbands and was given away as a gift with purchase.
The Results
The program was so successful that they saw a 400% increase and a double-digit lift in cases sold throughout Canada. Not only was this program a success with consumers, but the sales teams and retailers wanted to expand it the following year. They increased their order by 150% and expanded the program to include green devil horns for St. Patrick’s Day.
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