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The busiest shopping days of the year are upon us, and shoppers worldwide will experience…

Retail marketing refers to how brands promote their products in-store. It’s one of the more…

A shopper profile helps marketers define their target market, tailor their campaigns, and resonate with…

Sustainability in retail is now more scrutinized than ever. Consumers are increasingly aware of how…

A heat map is a visual representation of what and where consumers' eyes are attracted…