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The busiest shopping days of the year are upon us and shoppers around the world are going to experience the in-store holiday campaigns that retail marketers have been working on for months. It may seem like the perfect time to step back and take a break, but we all know that  time flies and warmer seasons will be upon us before you know it.

For many retail companies, Spring is a busy season, bringing in more interest and customers after the Winter lull that follows the holiday season. But this Spring, nothing is guaranteed–you need to be marketing your product effectively to take advantage of the seasonal opportunity.

So, when do you start? It’s easy to think of your Spring marketing initiatives as “on the horizon” as you watch your holiday campaigns roll out across the country, but you can’t let your Spring strategy fall to the wayside. You need to at least be thinking about Spring now, as we’re entering the new year, so here are some aspects to consider when plotting your Spring marketing plan.

The first thing to consider when marketing for not only Spring but any season is how long it takes to put your plans into action. Plan your business around certain events, dates, or date ranges in the season when you know you’ll be seeing more customers and sales. Knowledge of these sorts of events, how they impact your business, and when you’ll need to start marketing them will be crucial as you work to fill out your marketing calendar for the Spring season.

Once you’ve figured out the events/dates you’d like market around, you can start to build your in-store campaign. Here are questions to help you get started:

  • What is the objective or business goal?
  • Who is your Target Market?
  • When will your retail campaign be in market?
  • What does success look like to you?
  • What is your budget?

It’s never too early to begin thinking about your marketing plan for the season. Now’s the time to start creating a calendar for your marketing plan. Plotting out exactly what tools or strategies you’ll be utilizing this Spring, knowing exactly how long they’ll take to implement, and working backwards from the date you want everything in place will help you work efficiently and with minimal stress.

Main St. Group is here to help with your POS campaign initiatives. Get ahead of the competition and reach out to today to see how we can make an impact on this spring!