RETAIL SOLUTIONS | 3 POS Solutions To Consider For The Holidays

The holiday season is always around the corner, and as consumers prepare their shopping lists, retail marketers are preparing for the most critical time of the year. With nearly one-third of annual sales occurring between Black Friday and Christmas, early planning and a well-defined seasonal strategy are essential to capturing attention and maximizing impact.

When developing an effective holiday campaign, there’s no need to reinvent the wheel; instead, focus on what separates your brand from the rest and will catch the consumer’s attention.

An effective holiday point-of-sale (POS) campaign will make your seasonal prep easier, and we are here to help make it happen. Let’s explore ways to incorporate a POS solution into your holiday marketing strategy.

Hang tags are a simple and affordable way to market a product in a new and exciting light. They are a versatile solution that keeps your product relevant to the season by offering things like a holiday cocktail recipe, seasonal promotions, or access to limited-edition products. When a shopper sees a hang tag on a product, they instantly know your brand is offering something special and going above and beyond to better their brand experience during the holiday season.

Photography by: Russ Turner

Save your customers’ time and money by swapping out the typical holiday gift bags and wrapping with an eye-catching bow. Fully customizable to match the brand’s theme and colours, these unique adornments are an easy way to elevate your seasonal packaging and allow consumers to worry less about wrapping and more about spending time with loved ones.

This holiday season, you will find stores, brands, and companies using QR codes as part of their marketing strategies. From improving the shopping experience to offering discounts and promotions, QR codes are an efficient and effective way to connect with holiday shoppers. They enhance the retail experience for consumers and are a powerhouse marketing tool that helps companies measure their seasonal campaigns by providing specific data metrics like time, location, and frequency of scans.

Main St. Group is here to help with your holiday shopping list and retail marketing campaign ideas. Get ahead of the competition and reach out today to see how we can impact your holiday season!