NEWS | Top Trends In Visual Merchandising
Time flies when you’re immersed in the world of visual merchandising. With each passing year, we see incredible creativity and innovation from top retail brands, and the evolution never slows down. But before we look ahead, let’s take a moment to reflect on some of the standout in-store trends that have recently emerged.
Experiential Merchandising
Who says shopping can’t be fun!? Experiential Marketing, or Retail Entertainment, refers to how you arrange and promote products inside the store. Instead of focusing on selling more products and being pushy, you should try to delight your customers by marketing your products differently. One of the best ways to do so is Impulse Tower:
Sustainable Solutions
Sustainability in retail is now under the microscope more than ever. Consumers are increasingly more aware of how a product is packaged and displayed in-store because of their personal goal to reduce their eco-footprint. 51% of shoppers aged between 16 and 34 would be more likely to shop with a retailer that has made consistent efforts to be sustainable than with one that has not. So, how can you show your efforts to be sustainable? By integrating them into your visual merchandising with one of our Eco-Retail displays or a sustainable paper alternative:
Instagramable Displays
Did you know people spend more than 145 minutes on social media daily!? They share content and watch content produced by other users. Creating Instagramable shelves and displays encourages people to take pictures and share them with their friends and followers. This can help you leverage word-of-mouth marketing and increase the chances of other people choosing your product over others. Check out some of our most Instagrammable displays:
These are just a few visual merchandising strategies retailers have used to capture attention. We’re excited to see how brands continue to innovate—and encourage you to keep these ideas in mind as you plan your upcoming campaigns.
