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July 26, 2022 – QR codes in retail are one of the most sought-after technology advancements of this generation. Around 2010, smartphone devices started to be developed with built-in QR code scanners and have easily become one of the most powerful marketing tools available to businesses. In fact, a study done by Statistica shows that QR code interaction increased from 35% in September 2020 to 83% by April 2021. They have transformed the customer experience by making brands accessible through smartphone devices and are one of the most in-demand tech-tools of the 21st century.

So, what is a QR code exactly?

A QR (“Quick Response”) code is a machine-readable image that typically store URL’s or other promotional material. They are placed in easily accessible locations and when scanned, they automatically prompt users to more detailed content, giving shoppers instant access to website links, discount codes, or newsletters.

Why retailer marketers love QR codes

1. Versatility

QR Codes are versatile. To put it simply, a dynamic QR code can be edited and shared easily, while a Static QR code cannot be changed. You can design a QR code around a brands needs/goals and change the embedded data depending on season, demographics, or what you want the customer to be directed to.

2. Tracking and Analytics

QR codes improve the efficiency of online marketing and gives detailed insight on your target audience. You can track information like the number of scans, compare campaign performance, and see what locations are working best, to better understand where to focus your marketing efforts and make the necessary adjustments.

3. Personalized Brand Experience

From discount codes to loyalty programs, QR codes are a cost-effective way to increase brand visibility across all platforms and connect with shoppers on a different level.


There are many ways to use QR codes in retail. From acquiring new customers to redefining the brand experience, QR codes help companies improve their marketing efforts without breaking the bank. They can be scanned and interpreted by smart devices and are placed in locations that are easily accessible to consumers. Acting as a host to strategic content, QR codes have helped brands increase website traffic, boost engagement, and connect more with consumers.

Since becoming one of the most popular marketing tools, Main St. Group has implemented a QR code program (Easy Skan) to help our clients track and analyze the ROI of their POS campaigns. Easy Skan helps companies track the installation and location of their POS solutions and grants access to deeper analytics that can be reviewed. Give us a shout to find out how Main St. Group can help you better understand the performance of your POS solutions by using Easy Skan!