CAPABILITIES | How To Set Expectations On A Budget

Expectations can get the better of you when you expect more than what is realistic in any given situation. Our minds often glorify what we want to happen, setting us up for disappointment when reality transpires. Social media has played a massive role in setting unrealistic expectations in life and business, as it capitalized on perfectionism. In business, companies use it as a highlight reel to showcase their best work, but often fail to mention everything that went into achieving those results.

As your retail marketing partner, we want to highlight our best work and give you the tools to set realistic expectations when designing and executing a point-of-sale (POS) solution. Below are some questions we ask our clients to help us understand the project scope and how we can deliver within budget.

What is the objective or business goal?

Who is your Target Market?

When will your retail campaign be in market?

What does success look like to you?

What is your budget?

Once the objectives of your campaign have been decided, it’s time to figure out what material makes the most sense for the desired design and budget. Corrugated, wood, and metal are three materials commonly used to create temporary or permanent retail displays and differ in price depending on the size and complexity of the POS solution.

Corrugated is a sturdy and versatile material commonly used to create temporary or semi-permanent retail displays. Designed to last a couple of months, temporary displays are a good choice for testing the market and seasonal promotions. It’s a cost-effective material that runs anywhere from $100 to $600+, depending on the size and complexity of the design. It’s fully customizable, easy for reps to assemble, and a sustainable option that can be used to create anything from a simple pole topper to a detailed floor display.

Photographer: Russ Turner

Wood and metal are durable materials commonly used to create permanent displays lasting a few years on the retail floor. Ranging from $250- $600+, depending on the size and complexity of the design, these materials elevate a POS solution and allow for more depth and detail to show through. These displays can be used in different campaigns and often have interchangeable pieces to update brand graphics or products.

Photographer: Russ Turner

Economic changes have forced companies of all sizes to shift expectations and find partners willing to deliver the same results on a stricter budget. Assessing timeline and campaign objectives is critical to managing expectations within the given budget and will set you up for a successful in-store campaign. As your solution provider, we take the time to review your project scope, understand your campaign goals, and discuss different design options that will compromise on price without sacrificing detail.