NEWS | 3 POS Trends To Look For This Holiday Season

When the holiday season officially begins, seasonal marketing campaigns roll out worldwide daily. Brands have spent months brainstorming ways to engage consumers and create experiences that make shoppers feel special during this wonderful time of year. It’s the perfect time for brands to show loyal consumers they care and entice impulse shoppers to become repeat buyers.

Everyone knows that the holidays can be stressful, so brands might use contest giveaways to add fun to the shopping experience. Not only do contests help connect brands to consumers’ emotions, but on average, over 34% of new customers are acquired through contests alone.

Gifts make everyone feel special and help retailers capitalize on the holiday spirit. Brands use gifts to create a sense of urgency amongst buyers and set their product apart from the countless options that surround consumers in-store.

Brands may spread more than just a little holiday cheer by offering instantly redeemable coupons or discount codes on their product packaging. It’s estimated that 60% of consumers will likely try a new product due to a coupon, while 46% said they’d change their planned purchase.

Our challenge to you is to be present while shopping this season and see what brands have gone above with their holiday campaigns. How are they using them to connect with consumers? What are they offering? Does it resonate with you?

The holiday season is a significant opportunity to attract and retain new shoppers. Most retailers ramp up their campaign efforts during this period, which often accounts for a significant portion of annual sales. We’re always excited to see the creative ways brands connect with consumers during this high-impact season.