RETAIL SOLUTIONS | How The Impulse Tower Affects Shopping Behaviour

The way people shop in retail stores has drastically changed since the COVID-19 pandemic. What once was an industry that thrived on face-to-face customer service has since transitioned to self-checkout stations, kiosks that search the store inventory, and QR codes that direct shoppers to an online portal for at-home delivery. In a recent survey conducted by Harris Poll, 71% of customers revealed they had used self-checkouts, with 70% agreeing that they make shopping easier.

The latest and greatest technology is slowly replacing customer service, forcing retail marketers to find new ways to compete on the retail floor and capitalize on the consumer’s desire for a self-guided shopping experience.

At this point, you may be wondering how the shift in shopper behaviour affects traditional point-of-sale (POS) solutions. They’re already designed with shoppers in mind – Gifts with purchase, larger-than-life displays that entice the consumer to join the brand story, and hangtags that offer instantly redeemable discounts on in-store product purchases. These great marketing tools elevate the brand experience, but don’t seem to tap into the impulse purchase behaviour that affects consumers who don’t yet know what they want or are looking for.

Impulse POS tools must immediately engage a customer and build a unique experience, just as a sales rep would. The Impulse Tower does just that. Its innovative design caters to the impulse shopper looking to be in and out quickly, with as few touchpoints as possible.

Let’s dive into how it can act as a self-guided shopping tool:

90% of traditional consumers do online research before entering the store, making it increasingly difficult for retail brands to influence their purchase decisions when they walk through the doors. The Impulse Tower’s grab-and-go technology gives efficient consumers an easy path to purchase

North American consumers have unlimited choices when they walk into a retail store, making it crucial for retailers to find new and innovative ways to stay competitive. The Impulse Towers’ compact design helps brands manipulate the retail floor and merchandise products in high-traffic areas. It also acts as a road map to purchase by giving consumers a clear destination while navigating their shopping journey.

Did you know impulse shoppers account for 40-80% of all in-store purchases. Consumers are attracted to the messages that advertising conveys, which is reflected in their purchase intentions and behaviour. Impulse Tower makes shopping easy – it easily moves products from the stand to the consumer’s hands and into their carts.

64% of people think customer experience is more important than price in brand choice. As marketing professionals, we always seek solutions that meet consumers’ wants and needs. It’s all about location, location, location. Ensure your product is in the right high-traffic areas, allowing consumers to see and add it to their baskets easily.