RETAIL DESIGN SOLUTIONS | A step-by-step guide to designing your pos solution with Main St. Group
May 24, 2022 – Are you thinking about adding a custom point-of-sale (POS) solution to elevate your next in-store marketing campaign?
7-steps to designing with Main St. Group
1. Creative Brief
Our Design Director will meet with you personally to go over the objective of your project. This includes reviewing the idea, goal, timeline, and budget of your campaign.
2. Assign Designer
Once your goals and objectives are clear, our Design Director will assign one of our talented designers to your project.
3. research
The designers at Main St. Group spend time getting familiar with your market and brand before starting the ideation. They look at your online portfolio and what is happening in your market space, so they can develop a solution that that will represent your brand and help it stand out among the competition.
4. ideation
A behind the scenes step that is the foundation to your custom solution. The designer assigned to your project will draft up sketches that align to your project objectives and brand story. They will have a brainstorming session with the Design Director to go over ideas and get feedback before finalizing concepts to present back to you.
5. concept development
Your designer will come up with 2-3 strategic concepts for you to review and narrow down to one to focus on.
6. client feedback/revisions
Whether it’s in-person, over video chat, or via email, you will get the final concept presented to you for your chance to give feedback and make revisions. The designer will make the changes necessary and send back for finalization.
7. approval
Once approved, the final concept will be sent to production, where artwork will be shared with our production team and sent back to you for the final approval before it gets printed and ready shipped.
Whether you have an idea ready to go, or need a little help figuring it out, our team is here to help you every step of the way!
