RETAIL SOLUTIONS | Christmas In July
Holiday shopping remains a powerful tradition—and a critical window for brands to connect with eager consumers. For many businesses, the season represents one of the most impactful sales periods, often accounting for a significant portion of annual revenue in just a few short weeks. With nearly one-third of purchases between major sales events and the end-of-year holidays, a well-executed marketing strategy can help brands maximize visibility, drive conversions, and build momentum beyond the season.
For retail marketers, Christmas in July is a key moment when Holiday promotions, designs, and overall planning are reviewed and signed off. Here are a few ways to get ahead of the holidays:
Determine POS Campaign Goal
What is the objective or business goal?
Who is your Target Market?
When will your retail campaign be in market?
What does success look like to you?
What is your budget?
Organize Key Dates
MAY: Typically, the client briefs the design agency on the scope of the project by reviewing various details, such as the goal, timing, and what it will look like in the market.
JULY: Various concepts are created and reviewed with the client. They will be refined until a single design is approved.
AUGUST: The structure and dye lines are created. The artwork is applied to the dye lines and sent to the printer to be produced/printed.
SEPTEMBER: Once completed, everything will be kitted and shipped to a central or individual warehouse, depending on what has been established with the client.
OCTOBER/NOVEMBER: Displays are set up in-store for the launch.
HOLIDAY DESIGN INSPIRATION
Photographer: Russ Turner
Conclusion
The most wonderful time of year will be here before you know it, so now’s the time to start planning your in-store marketing campaigns. Brands that go above and beyond in their POS marketing efforts are more likely to capture the attention of new customers and forge stronger relationships with loyal consumers, ensuring you maximize the most profitable time of year.
Main St. Group is here to help with your holiday shopping list and retail marketing campaign ideas. Get ahead of the competition and reach out today to see how we can impact your holiday season!
