Client: GURU | Brand: GURUGURU Hits
the Road
Turning an iconic brand asset into a high-impact summer display built to stand out.
Energy for the Summer
GURU wanted to own more attention in-store during the peak summer season. The brief was to build brand recognition, stay top of mind and give shoppers a reason to notice GURU in a crowded energy category.
Video courtesy of @guruenergydrink via Instagram.
Bringing the Van Inside.
The answer was already part of the brand. We turned GURU’s iconic van into a full-scale corrugate display, using the vehicle itself to house the cans. Bold orange graphics, summer flavour cues and playful details transformed a familiar brand asset into retail theatre.
From Render to Retail
The idea had to work beyond the screen. When the first production route came in over budget, we changed course, found the right manufacturing partner and refined the construction without losing the original vision. The finished display stayed remarkably close to the concept render—right down to the view through the back window.
