Client: Disruptive Beverage Inc.  |  Brand: Nowadays

A fresh flavor. Delivered.

We launched Black Cherry with a premium influencer kit — produced, packed and delivered to 1,800 influencers nationwide.

Open Nowadays Black Cherry influencer kit with cans held in a fitted insert

More than a box

Nowadays was launching a new flavor and needed a partner who could move quickly. The brief went beyond packaging. They needed production, assembly, co-packing and nationwide distribution — all on a tight timeline.

Nowadays kit tray with a printed card and fresh cherries beside a Black Cherry can

Packed for impact

We designed the Black Cherry influencer kit to give the new flavor a launch moment worth opening.
Then we brought it to life.

Full Nowadays Black Cherry kit set with open boxes, cans and a bottle

One partner.
Start to finish.

With design, production and co-packing capabilities working together, we kept the project moving, with no need to pass it between multiple vendors.
Our Ohio warehouse became the operational hub for assembly, packing and fulfillment.

Close-up of the Nowadays kit lid reading Black Cherry with a can inside

1,800 boxes. One smooth rollout.

From first concept to final delivery, we managed the full process and distributed the finished kits to 1,800 influencers nationwide.

A launch ready to land.

BeatBox

Purdys