Client: Jolly Belly Foods  |  Brand: Franco’s Pasta

Good Taste,
Better Packaging

Making sure Franco’s didn’t get lost in the sauce.

Starting With a
Blank Bag

When the project began, the pasta didn’t even have a name. Jolly Belly Foods needed to turn an idea into a retail-ready brand — complete with a distinctive identity and a packaging system that could work confidently across six different pasta shapes.

Franco's Pasta Penne package front, showing the bronze-cut, slow-dried and Canadian-made callouts

A Brand With
Some Bite

We helped build Franco’s from the ground up, creating a custom-drawn logo and a packaging system with plenty of personality. Bold typography, confident colour blocking and clear product cues gave the brand a distinctive look while keeping the information shoppers need easy to find.

Franco's Pasta Spaghetti bag lying flat, showing the red variant colour coding against the natural kraft packaging

Six Shapes.
One Brand

Each pasta needed to stand on its own while still belonging to Franco’s. A consistent design framework tied the range together, while colour, product naming and individual variant markers made each shape easy to recognise. Six bags. One brand.

Close-up of the Franco's Pasta bag showing the Canadian-made certification badge and pasta window

Front and back of the Franco's Pasta Penne bag, showing the branding on front and the full product callouts on back

Ready for Retail

Franco’s is now on shelves across Ontario at Fortinos and Rabba. For a brand starting from zero, that means showing up with a clear identity from day one — and a packaging system ready to support the next stage of growth.

Purdys