Client: Treasury Wine Estates | Brand: PenfoldsRed Red Shine
A permanent display system designed to flex across retail — while keeping Penfolds unmistakably Penfolds.
An icon in red
Penfolds wanted a permanent display that felt every bit as premium as the brand itself.
It needed to command attention in-store, adapt to different retail environments and turn the brand’s iconic red into a physical presence shoppers couldn’t miss.
Premium from every angle
We designed a series of sturdy metal cube displays, finished in signature Penfolds red and detailed with laser-cut branding.
Clean lines. Strong materials. No unnecessary decoration.
A display designed to feel considered, elevated and unmistakably Penfolds.
Built to adapt
The cube format gives retailers flexibility in how the display comes together.
Used individually, stacked or configured into larger installations, the system can flex to suit different spaces while keeping the brand presentation consistent.
Made for more than one moment
This wasn’t a temporary piece of POS. It was a permanent retail asset built to keep working — giving Penfolds a premium, adaptable presence that reinforces the quality of the brand every time shoppers see it. A bold statement. Built for the long term.
