CAPABILITIES | What Is Visual Merchandising?
Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by using the store layout to make brands stand out and entice shoppers to a product.
Visual merchandising helps a brand attract customers and gives customers a better shopping experience. It is a powerful marketing tool for brands and enhances customer loyalty.
Four key elements make up visual merchandising. These elements are where the advertisements can be placed to attract customers. These four areas are:
The Store Exterior
The Store Layout
The Store Interior
The Interior Display
Within the four elements of visual merchandising, Main St. Group focuses on helping brands capitalize on their interior displays by bringing their brand stories to life and attracting shoppers to their merchandise.
Check out some of the unique ways that top brands have used different visual merchandising techniques to enhance their brand identity with their point-of-sale campaigns:
Great graphics create a story, something customers can relate to, and elicit a positive brand experience right from the start. Incorporating artistic installations, striking graphics, lighting, and even video displays all create a unique feeling. There are dozens of possible applications for in-store displays, and Main St. Groups’ full-service process can help you make the most of your promotional campaign.
