June 28, 2022 – 67% of consumers agree that a picture is worth 1000 words and have said that the quality of a product image is “very important” in selecting and purchasing a product. They add that that on average, an image can improve brand recall by 65% compared to information that is heard or read.

Product photography is a fundamental part of our foundation and plays a key role in showcasing the brands we’ve worked with and the projects we’ve brought to life. With your product as our muse, our in-house capabilities turn your retail campaigns into high-end marketing content that can be used across all platforms. Our talented photographer has years product photography experience and knows how to turn an everyday object into something extraordinary. Much like getting a great design for a point-of-sale (POS) solution, there is a methodical process that goes into getting the perfect shot.

Our photographer takes the time to get a feel for the product and figures out how best to showcase its overall look. He evaluates things like finishes, textures, and product details, before deciding what the photo should emphasize and how best to do it. Once clear on his vision, he will take rough shots to figure out a layout and creates a quick mock-up to show the Director of Design. They will agree upon a look and move on to the next stage.

Before the photoshoot beings, the scene will be set with strategic props and backdrops as discussed and agreed upon in the set-up stage. Our photographer will decide what lighting works best for the product or solution and make sure that it works with the aligned layout (i.e., portrait or landscape). This can take some time and patience to get the desired effect using up to 4 studio strobes, with various soft boxes and light modifiers.

All angles and sides of the product are shot and shown on a large computer screen, via Capture One, which allows our photographer to see how the product details are reacting to the light and make adjustments needed to best showcase the product in real-time. When lighting is done properly, textures and materials feel life-like, and the most intricate product details become the focal point.

PHOTOGRAPHY AND EDITING BY: RUSS TURNER

Images from the photoshoot are exported from Capture One and loaded into Adobe Photoshop. This is where our photographer takes the time to further clean up the product of  any scratches or knicks that couldn’t be fixed by hand before the shoot took place. The image can be straightened or cut and placed on different backgrounds that highlight the brand or theme of the campaign. We can enhance the image via various methods of editing, by adding extra shadows and base reflections to further give the illusion of reality between the product and the background.  We make sure to fix any colour amends necessary before the image is cropped, saved, and share across our various marketing platforms.

PHOTOGRAPHY AND EDITING BY: RUSS TURNER

We understand the power of a picture and how it effects consumer behaviour. A high-quality image implies a high-quality product and gives consumers a clear visual of what they can expect from your brand. A quality photography can drive online curiosity and influence consumers to go from their couch to the store and make a product purchase.

If you are looking for professional product photography, make sure to get in touch with our team to see how we can bring your products to life and create content that can be shared across marketing platforms.

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