CAPABILITIES | 5 Ways To Showcase A Brand Story

Have you ever come across a good storyteller? Someone who captures your attention from the moment they start speaking. A person who can make you feel like the story they’re describing is your own. The language they use, the actions they take, and the tone they speak in. Everything comes together in one simultaneous moment and transports you to another world. We’ve all had experiences where we left wanting to hear more, but have you ever had that experience with a brand?

Human beings are built on emotion. We crave connection and seek companies that make us feel like we’re more than just a number. Shifting the focus from product sales to human connection can be strategically executed through active storytelling. Brand stories are 22x more memorable than facts & figures alone.

The alcohol industry is unique because nearly 90% of consumers purchase products in brick-and-mortar locations. This has presented a challenge to top brands: How do we tell our story and connect with in-store consumers?

A Point-of-Sale (POS) solution could be the answer. If done correctly, POS systems are retail marketing tools that effectively tell a brand’s story and build an in-store connection while humanizing the company behind the product.

Not sure where to start?

Research where your customers shop and BE PRESENT! A POS solution can manipulate the retail floor, so consider where you want your product to be merchandised and calculate the space you’ll need to design a solution that effectively tells your brand story.

Understanding a consumer’s psychology is critical. Colour scheme, solution size, and material used all trigger different human emotions and should be considered when developing a solution to tell your brand story accurately.

Consider how many similar products consumers see when they enter a store. Some walk in knowing exactly what they want, while others have no idea, and many are somewhere in between. A POS solution that connects to shoppers through storytelling can captivate their attention and create an easy path to purchase.

See how Proximo used a larger-than-life display bring the Kraken beast to life and boost sales their Spiced Rum.

Deciding where you want to showcase your solution is key—research different markets and trends to strategically pick stores in cities where you want your business to grow.

You have the power to change the thoughts and feelings of in-store shoppers. Shift your focus from facts and figures to telling a story, and watch the connection between your brand and consumer grow.