CAPABILITIES | 23 Things You Need To Know About Visual Merchandising

CAPABILITIES | 23 Things You Need To Know About Visual Merchandising

If you’re a retail marketer, there is no doubt that you know the impact of visual merchandising and how consumer behaviour is affected by it. Every day, people are making decisions like what to do, where to go, and what to buy based on the visuals they see, so let’s dive into the 23 stats that all marketers should know about the visual decision-making trend:

77% of shoppers use a mobile device to search for products

80% of shoppers say the customer experience is as necessary as the products and services

The average person’s attention span is 8 seconds or less, which, remarkably, is shorter than the attention span of a goldfish

65% of individuals say they’re visual learners

Visuals increase message retention by 42%

Colour visuals are proven to increase people’s willingness to read a piece of content by 80%

90% of the information sent to the brain is visual

73% of customers say good visual merchandising makes them more likely to return

Only 10% of the information heard is retained three days later. However, 65% of the information is retained three days later if a relevant image is paired with that information

The average person reads only 20% of a web page, but will view every image

Including a photo next to an item on a restaurant menu increases its orders by 30%

60% of consumers are more likely to consider a business whose images appear in local search results

53% of consumers found images more important than ratings or reviews

63% of consumers said good images are more important than product descriptions

Using a video on a landing page increases conversion by 86%

Shoppers perceive products in well-lit displays to be 20% more valuable

64% of women say images influence their purchasing decisions when shopping for apparel on mobile

88% of consumers have purchased something they’ve pinned, and 46% say Pinterest photos influence their purchasing decisions

Shoppers who view videos are 1.81x more likely to purchase than non-viewers

Instagram users are 70% more likely to buy a product online

People who shop on their phones say images are the most crucial feature