RETAIL DESIGN SOLUTIONS | A Step-By-Step Guide To Our Design Process
Are you considering adding a custom point-of-sale (POS) solution to elevate your next in-store marketing campaign?
7-steps to designing with Main St. Group
Creative Brief
Our Design Director will meet with you personally to discuss the objective of your project. This includes reviewing your campaign’s idea, goal, timeline, and budget.
Assign Designer
Once your goals and objectives are clear, our Design Director will assign one of our talented designers to your project.
Research
The designers at Main St. Group spend time getting familiar with your market and brand before starting the ideation. They look at your online portfolio and what is happening in your market space, so they can develop a solution that will represent your brand and help it stand out among the competition.
Ideation
A behind-the-scenes step that is the foundation of your custom solution. The designer assigned to your project will draft sketches that align with your project objectives and brand story. They will have a brainstorming session with the design director to go over ideas and get feedback before finalizing concepts to present to you.
Concept Development
Your designer will craft 2-3 compelling strategic concepts for you to review, allowing you to select the one that truly resonates and aligns with your vision.
Client Feedback/Revisions
Whether in-person, over video chat, or via email, you will get the final concept presented for your chance to give feedback and make revisions. The designer will make the changes necessary and send them back for finalization.
Approval
Once approved, the final concept will be sent to production, where the artwork will be shared with our production team and sent back to you for final approval before it is printed and ready to ship.
Whether you have an idea ready to go or need a little help figuring it out, our team is here to help you every step of the way!
