CAPABILITIES | 3-Steps To Quality Product Photography

67% of consumers agree that a picture is worth 1000 words and have said that the quality of a product image is “essential” in selecting and purchasing a product. They add that, on average, an image can improve brand recall by 65% compared to information that is heard or read.

Product photography is a fundamental part of our foundation and plays a key role in showcasing the brands we’ve worked with and the projects we’ve brought to life. With your product as our muse, our in-house capabilities turn your retail campaigns into high-end marketing content that can be used across all platforms. Our talented photographer has years of product photography experience and knows how to turn an everyday object into something extraordinary. Much like getting an excellent design for a point-of-sale (POS) solution, a methodical process goes into getting the perfect shot.

Our photographer takes the time to get a feel for the product and figure out how best to showcase its overall look. He evaluates finishes, textures, and product details before deciding what the photo should emphasize and how best to do it. Once clear on his vision, he will take rough shots to figure out a layout and create a quick mock-up to show the Director of Design. They will agree upon a look and move on to the next stage.

Before the photoshoot begins, the scene will be set with strategic props and backdrops, as discussed and agreed upon in the set-up stage. Our photographer will decide what lighting works best for the product or solution and ensure that it works with the aligned layout (i.e., portrait or landscape). Getting the desired effect using up to 4 studio strobes, various soft boxes, and light modifiers can take some time and patience.

All angles and sides of the product are shot and shown on a large computer screen via Capture One. This allows our photographer to see how the product details react to the light and make adjustments needed to showcase the best product in real time. When lighting is done correctly, textures and materials feel lifelike, and the most intricate product details become the focal point.

PHOTOGRAPHY AND EDITING BY: RUSS TURNER

Images from the photoshoot are exported from Capture One and loaded into Adobe Photoshop. This is where our photographer takes the time to clean up further the product of any scratches or nicks that couldn’t be fixed by hand before the shoot. The image can be straightened or cut and placed on different backgrounds that highlight the brand or theme of the campaign. We can enhance the image via various editing methods, such as adding extra shadows and base reflections to further the illusion of reality between the product and the background.  We fix any colour amendments necessary before the image is cropped, saved, and shared across our various marketing platforms.

PHOTOGRAPHY AND EDITING BY: RUSS TURNER

We understand the power of a picture and how it affects consumer behaviour. A high-quality image implies a high-quality product and gives consumers a clear visual of what they can expect from your brand. Quality photography can drive online curiosity and influence consumers to go from their couch to the store and purchase a product.

If you are looking for professional product photography, contact our team to see how we can bring your products to life and create content that can be shared across marketing platforms.

Follow us on Pinterest for weekly product photography inspiration, and check out our Project Gallery to see how professional photography can help a brand stand out.