CAPABILITIES | 10 Things You Need To Know About Sustainability In Retail

It is no secret that sustainability is already one of the top priorities for retail and brands. The weight it has acquired in consumers’ purchasing decisions is overwhelming, and more importantly, it will grow exponentially in the future. As consumers demand more brand commitment, retailers must rethink their point-of-sale solutions and adopt initiatives to deliver on these sustainability goals.

Here are 10 facts about sustainability in retail that will help you understand the importance of change:

Nearly 50% of consumers globally choose to buy from brands with a clear commitment to sustainability

40% of brands are investing in using more sustainable packaging

60% of brands are investing in creating products that align with their company values (i.e., launching products that are green or social impact-focused)

35% of brands are investing in establishing long-term sustainability goals and targets

To improve customer trust, 41% of brands invest in being more transparent about their sustainability vision, goals, and progress

44% of consumers globally are more likely to buy from a brand with a clear commitment to sustainability

46% of customers are more likely to purchase a product online if they recycle the packaging

50% of consumers said the ability to recycle the product once they’re done using it influenced their decision to purchase from a specific brand

The same goes for retail employees choosing the brands they want to work for. Year over year, 35% of brands say they’re investing in causes employees care about, including sustainability and social responsibility, to improve recruitment and employee retention

42% of consumers said it is essential to know that a brand is actively working on reducing its carbon footprint when purchasing a product