68 million cases of beer. One weekend.

That's how much beer Americans buy over the July 4th weekend alone, and the brands that plan for it months ahead are the ones that actually capture the spike. July 4th is consistently one of the heaviest alcohol consumption periods in the U.S. 



$2.1 billion spent on beer, cider, and flavoredmalt beverages in a single holiday window. 

47% of Americans specifically purchasing alcohol for the celebration. 


So what separates the brands that capture that moment from the ones that watch it pass? 

Planning. Programs built months ahead. POS tied to the occasion, not just the product. Speed to shelf before the weekend hits.
 

The brands that show up early with a plan move product when it matters most.