SOLUTIONS | 5 Benefits Of POP Displays

A point-of-purchase display (POP) attracts shoppers’ attention and boosts in-store sales. POP displays may promote new products, special promotions, or seasonal products. They are separate from the standard aisle shelf display and can be customized to tell your brand story.

Here are five benefits of marketing with POP displays and how they can dramatically boost your sales:

One of the most significant benefits of POP displays is that they are visually striking, interactive, and come in many shapes, forms, and sizes:

When POP displays arrive at the store, they help ensure your products are displayed correctly. They also allow the brand to manipulate the retail floor and get products into high-traffic areas.

High-end custom displays give shoppers the impression that your brand stands for a high-end product. Poorly designed displays can lead to less trust in the product and your brand. A well-designed POP display may be the right solution for brands looking for an elevated perception of their product.

Customers make about 80 percent of buying decisions inside the store, and POP displays help push these impulse purchases. They entice the customers to grab one of your products even if they had not initially planned to do so.

Approximately 85% of all purchases worldwide still occur at the physical retail store rather than online, and product interaction before the purchase remains a key factor driving sales. POP displays are very effective, especially for fast-moving consumer goods, making them one of the best investments brands can make to promote products in-store.

Effective merchandising at retail is a common theme that brands struggle with. POP displays help products stand out in-store and connect brands to consumers through an elevated customer experience. They are a versatile and cost-effective way to help boost your bottom line and personalize the shopping experience.