SENIOR ACCOUNT MANAGER | Meet Jaclyn Roth
Main St. Group continues to grow and we are thrilled to introduce Jaclyn Roth, the newest member of our team, and welcome her to Main St. Group! As a Sr. Account Manager, Jaclyn brings 15+ years of experience building brands through promotional products, POS, and large-scale retail activations.
Over the course of her career, Jaclyn has partnered with major CPG and spirits brands, helping translate big business goals into retail experiences that actually perform in the real world. Jaclyn describes herself as a storyteller at heart – one who happens to work in retail.
For Jaclyn, joining Main St. Group has felt less like stepping into a role and more like stepping into a place where she can build something that lasts. She is looking forward to bringing clarity, accountability, and narrative thinking to a team that values partnership and thoughtful execution.
We asked Jaclyn to sit down with us for a brief Q&A - a great opportunity, we thought, to introduce herself and speak to the expertise she brings to our team.
How did you get into retail/shopper marketing and what do you love about it?
I started in promotional products and corporate gifting, where I learned early that physical touchpoints aren’t just items, they’re stories you can hold. When they’re done well, they don’t sit on a desk or a shelf. They communicate something. They build connection. They move business.
I quickly realized it was the perfect fit for how my brain works. Retail is where strategy overlaps with human behavior. It’s data, psychology, timing, and creativity all colliding in one very real moment, someone standing in an aisle making a decision. You’re influencing people in seconds. It’s endlessly interesting.
Do you have a favorite project from over the years that you still think about because it came out so well or that you’re really proud of?
Very early in my career, I worked on a project with NASCAR that was bigger than anything I’d done up to that point. We won the bid not just on pricing, but on creativity. We proposed a compressed t-shirt shaped like a race car, complete with a four-color custom decal on all four sides. They weren’t just shirts. They were collectibles. They ordered 150,000 units. At Daytona that year, you could see them in the stands. People wearing them. Waving them like rally towels. Kids playing with them like Matchbox cars in the stands.
It was the first time I really felt the scale of what this work could do, not just creatively, but commercially. That project turned into a long-term relationship. I continued working with NASCAR for years – building programs, refining execution, and growing the partnership. It was a defining early moment for me, not just because it was big, but because it proved I could own something big and deliver.
How do you apply your expertise in retail/shopper marketing to help MSG better serve our customers?
I always start with the business objective. Before we talk materials or mechanics, I want to know: What problem are we solving? Is it velocity? Incremental distribution? Basket size? Brand perception? I’m constantly thinking about risk mitigation, cost optimization, and operational feasibility alongside creativity. I want our clients to feel confident that whatever we design can be delivered flawlessly.
What is your favorite part of working at MSG so far?
The people. There’s a genuine sense of collaboration and mutual respect. Ideas are welcomed, not guarded. There’s a shared commitment to doing thoughtful work, not just fast work, and that makes a difference.
Do you have a unique perspective or philosophy that you bring to your work?
I believe retail is physics. Every action creates a reaction. If you understand the forces at play, pricing, placement, packaging, psychology, you can engineer momentum. I also believe in building people while building programs. Strong teams and strong partnerships always outperform one-off wins.
Is there anything else our prospective clients/customers might like to know about you and how you contribute to MSG?
I’m deeply invested in outcomes. I stay close to projects through sourcing, production, and delivery, anticipating risk early and protecting the brand at every stage. Clients can expect strategic thinking, transparency, and accountability. I care about the details because the details are where programs succeed or fail.
How about outside of work? Any fun facts or hobbies? Special interests?
Outside of work, I’m creative by nature. I love music, writing, design, and I recently learned how to build an electric guitar from start to finish, painting and sealing included. It’s a lot of fun and it keeps my mind busy. I’m also working on a writing project with a friend. Storytelling, whether in retail or in life, is a through line for me.
And I’m also a mom, which means I’ve mastered logistics, negotiation, and resilience before most people finish their first cup of coffee.
What’s your drink of choice?
A very cold dirty martini. Simple, intentional, no fluff.
