Customer Success Stories

WHAT IS IMPULSE TOWER

Solo Stove products were designed around one common goal; to create good for you whatever that may be. Their compact design makes them easy to take on any adventure and are built to turn good moments into lasting memories. From your backyard to the mountain, to the sandy beachside, these versatile products help you worry less and adventure more with the ones you love most.

“Main St. Group is very excited about our new partnership with Solo Stove and becoming distributors of their innovative line of outdoor products. We look forward to creating a new type of brand experience with these customized  solutions. This partnership makes it easy to tell brand stories and turn good moments into lasting memories.” – Bob Mooney, CEO

Client: Kendall-Jackson  |  Brand: Various
Retail Solution: Golf Cart Case Stacker

The Objective

Inspired by the Safeway Open Golf Tournament, in Napa, California, Kendall-Jackson wanted to develop a premium in-store display that would draw consumers to their product and help gain incremental retail floor space to allow for sales growth.

The Solution

The design of the golf cart incorporated book-end case and center stackers, which gave consumers a 360˚ shopping experience. Branding from the various product offerings were incorporated into the overall design, allowing this free-standing display to be versatile enough to house multiple cases of different products.

 Results

The campaign was extremely successful and due to the increase in sales, our client repeated the program again the following year. This piece was strategically developed to be easy to assemble and was complimented by sales reps and store managers on both the visual impact it had in-store, and how simple it was to merchandise product.

Client: Concha y Toro  |  Brand: Casillero del Diablo
Retail Solution: Devil Horn Value-Add

The Objective

Conch y Toro was looking for a competitive turnkey partner who could offer a fresh approach to an established brand and help captivate shoppers’ attention for Halloween.

The Solution

Casillero del Diablo’s history has been supported by powerful and innovative advertising campaigns, which has helped turn it into Chile’s most famous wine brand. We wanted to play up the legend of the Diablo and allow consumers to unlock their devilish side throughout the Halloween season.

We came up with the concept of the light up devil horns to entice new customers and highlight the story of the legendary protagonist who gave the wine their unique name. Not only did we produce a value-add solution to the bottle of wine itself, but we expanded the program with a corrugate retail display, which housed the light up headbands and were given away as a gift with purchase.

 Results

The 2016 program was so successful that they saw a 400% increase and a double-digit lift in cases sold throughout Canada. Not only was this program a success with consumers, the sales teams and retailers wanted to expand the program the following year. They increased their order by 150% and expanded the program to include green devil horns for St. Patrick’s Day.

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