Client: The Kraft Heinz Company  |  Brand: Heinz

Here’s the
secret sauce

Turning a simple sampling kit into content people actually wanted to share.

Worth Getting Out of the Cupboard

Most influencer kits end up forgotten. Heinz wanted something creators would genuinely enjoy opening—and audiences would enjoy watching.

More Than an Unboxing

Rather than sending products in a box, we designed an experience. Tastings, pairings, games and playful surprises encouraged creators to explore the range while naturally generating authentic content.

Made for the Camera

Every detail earned its place. The reveal sequence, bold color palette and interactive elements were designed to keep people engaged for longer—creating moments worth filming, sharing and talking about.

The Secret Ingredient

The result wasn’t just an influencer kit—it became content in its own right. By designing for participation rather than presentation, Heinz turned product sampling into genuine engagement that lived well beyond delivery.

Kraken

Poppi