Above the Noise
Helping functional brands make sense on shelf.
If they don’t get it, they don’t buy it
Highline is Main St.’s specialist team for functional food and beverage brands.
In one of retail’s fastest-moving categories, shoppers are faced with more claims, more ingredients and more choice than ever before. We help brands cut through that complexity with retail experiences that are easier to understand, easier to choose and easier to buy.
From emerging wellness brands to established category leaders, we turn curiosity into confident purchase.
The best products don’t always win. The clearest ones do.
From ingredients and benefits to clear decisions. We turn what a product does into why a shopper chooses it.
Highline specialises in making the complex simple. We combine category understanding with shopper insight to create retail experiences that communicate benefits quickly, build confidence and help people make better buying decisions.
The right choice brings them back
Every display, campaign and retail activation starts with one question: Will shoppers understand it?
Because when people understand a product, they’re far more likely to choose it. And when they choose the right product the first time, they’re far more likely to come back.
When people choose the right product first time, they trust it. And what they trust, they buy again.
Work that’s breaking through.
Here’s a selection of the retail activations, displays and shopper experiences we’ve created to help functional brands rise above the noise, simplify choice and earn repeat purchase.
Nowadays
Poppi
