Client: Gran Malo  |  Brand: Gran Malo

Bad Never
Looked Better

A disruptive retail display with just enough devilment to make shoppers stop.

Raising a Little Hell

Launching a new tamarind shot meant earning attention fast. The challenge was to introduce an unfamiliar flavor with a display that felt impossible to ignore—and impossible not to smile at.

Devilishly Simple

Rather than explaining the product, we let the brand’s mischievous character do the talking. A bold, high-impact display brought Gran Malo’s iconic devil into the retail environment, creating instant recognition and a memorable first impression.

Mischief Makes Memories

Great retail doesn’t just grab attention—it creates a feeling. By turning the brand’s personality into the experience, the display encouraged shoppers to pause, engage and remember Gran Malo long after they’d left the aisle.

Temptation Delivered

The result was a retail activation that introduced a new brand with confidence and character. Distinctive, unmistakable and built to travel across retail environments, it proved that bold ideas don’t need to shout—they just need personality.

Poppi

Casillero del Diablo