68 million cases of beer. One weekend.

July 4th is consistently one of the heaviest alcohol consumption periods in the U.S. 



$2.1 billion spent on beer, cider, and flavoured malt beverages in a single holiday window. 

47% of Americans specifically purchasing alcohol for the celebration. 


So what separates the brands that capture that moment from the ones that watch it pass? 

Planning. Programs built months ahead. POS tied to the occasion, not just the product. Speed to shelf before the weekend hits.
 

The brands that show up early with a plan move product when it matters most.