Red is OUT – Silver is IN

Red plastic cups may be out thanks to an aluminum alternative shaped like the iconic solo variety. Consumers view the aluminum cup as a sustainable and easily recyclable alternative to plastic cups, which are currently a mainstay of stadiums, restaurants and beaches and often end up in the trash or on the ground. Aluminum has always been a beautiful alternative to plastic, with over 75% of all aluminum produced still in use today. A high number considering we throw out over 16 billion plastic cups each year. Conscious consumers are looking for more sustainable and environmentally friendly alternative to their favourite items.

#sustainable #innovation #aluminum #environment #sustainability #recycle